ROKU GIN
THE CHALLENGE
To Reimagine Roku Gin as a credible non-alcoholic offering.
To develop a product identity that aligns with Gen Z values.
To create a holistic brand experience that celebrates simplicity and connection.
THE APPROACH
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Drawing from the Japanese philosophy of ichi-go ichi-e—a concept celebrating the uniqueness of fleeting moments—I crafted a visual identity that mirrors the slow, intentional enjoyment of a traditional tea ceremony. The design incorporated scroll-like layouts, handcrafted calligraphy, and a minimal yet warm colour palette of black, white, and red. This created a sense of quiet elegance, balance, and ephemeral beauty. Textures inspired by rice paper and natural ink reinforced the brand's
organic feel, while digital
applications added
contemporary relevance.
THE OUTCOME
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The result is a holistic brand experience that balances cultural storytelling with modern clarity. From packaging to motion-led campaigns, the identity invites consumers to pause, appreciate the present, and engage in rituals of connection—whether with others or oneself. Roku’s non-alcoholic edition is positioned not as a substitute, but as a meaningful choice with depth and resonance.
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